frank perullo


Frank is a principal of the Novus Group. Frank began his career at the Commonwealth of Massachusetts Secretary of State’s office, where he was the director of the nation’s first centralized voter registration system. In 2002, he founded Sage Systems, one of the leading providers of web-based campaign management software. Sage’s ListManager tool empowered thousands of campaigns across the country to make data driven micro-targeting decisions, giving clients the edge they needed to achieve victory.  Notable clients include former Governor Deval Patrick, United States Senator Sherrod Brown, Treasurer Deb Goldberg, the Ohio Democratic Party, and former Delaware Governor Jack Markell.  

Frank has served as the general consultant and pollster on hundreds of successful campaigns and has been named by Campaigns and Elections as one of the nation’s most powerful political influencers.  Frank is a serial entrepreneur, always looking for the next innovation.

What is your walk in song?

Burning Down the House by the Talking Heads, but only the live version circa the 1984 tour.

who is your personality doppelgänger?

Ari Gold from Entourage. I tend to be blunt and yet some people still like me.