Massachusetts clean electricity partnership
problem: A KEY ENERGY BILL WAS HELD HOSTAGE IN COMMITTEE BY LAWMAKERS ON BEACON HILL.
Solution:A comprehensive digital advertising & advocacy campaign to push key decision makers to consensus.
– Inundate precisely targeted legislators, staff, and media with strategic, compelling advertisements
– Focus resources only on those with influence over the passage of the bill
– Give the impression of a massive campaign effort
– Pair this digital strategy with high intensity grassroots campaign tactics including direct mail and patch-through calls