Massachusetts clean electricity partnership

problem: A KEY ENERGY BILL WAS HELD HOSTAGE IN COMMITTEE BY LAWMAKERS ON BEACON HILL.

Solution:A comprehensive digital advertising & advocacy campaign to push key decision makers to consensus.

When the Massachusetts Clean Electricity Partnership needed to create a digital presence for its campaign to increase clean energy options for Massachusetts, we turned to Novus. The combination of local knowledge, political acumen and digital expertise set Novus apart from every other group we interviewed. The cutting edge ads that Novus created and deftly disseminated, added needed momentum and gravitas to our campaign. The results speak for themselves.
— Gerald Wessen

Read more here.

– Inundate precisely targeted legislators, staff, and media with strategic, compelling advertisements

– Focus resources only on those with influence over the passage of the bill

– Give the impression of a massive campaign effort

– Pair this digital strategy with high intensity grassroots campaign tactics including direct mail and patch-through calls

Millions of impressions in targeted communities. Dozens of outlets inundating readers and influencers. MCEP told their story, and….

Result: The bill passed and was signed into law by Governor Baker.