the sowa markets: reimagined

After a public schism imparted a tarnished view of the SoWa Open Markets on Boston locals and tourists alike, GTI Properties, hosts of the famed markets, sought to breathe life into the weekly market series that drew thousands of attendees each week to partake in the region's best collection of local arts, food, and specialty goods. 

Novus worked with SoWa to enliven many of the market features, including permitting the region's first weekly beer and wine garden within the walls of the historic Power Station. Hand-in-hand with event organizers, Novus facilitated a variety of placemaking events to draw spectators, including a FitBit local event, Barktober Fest, Sausage Fest, HUB Week, and the SoWa Winter Markets.